Daya Clinics

Client: Dayaclinics, a charity that provides free medical care for the poorest people of India.

Tools: Illustrator, PhotoShop

Daya Clinics currently provides free medical care for the rural poor of Bihar, India at its fully-staffed clinic in Ameya and at temporary ‘field clinics’ throughout Eastern Uttar Pradesh and Bihar. Daya is a Sanksrit word which can loosely be translated as ‘mercy’ or ‘compassion’.

The brief was to create a new brand identity for the charity that emphasised the professional “first world quality” clinical care and compassion provided by Daya Clincs, whilst incorporating “medical” icons that would be recognisable around the world. The logo was delivered in TIFF, Vector and jpeg format for use in print, signage and on the web.

Here are a few iterations illustrating how the design progressed:

1st iteration:

2nd iteration:

Final: